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Office: New York, Washington, DC, Dallas or Houston Department: Marketing (Firmwide) Reports to: Marketing Technology Manager FLSA Status: Exempt Schedule: Core Hours: 8:00 am – 4:30 pm, Monday – Friday; additional hours as needed
GENERAL SUMMARY: Under the direct supervision of the Marketing Technology Manager, and following prescribed department, office and firm procedures, the Marketing Technology Coordinator is responsible for implementing edits to the firm’s website postings (Ruby CMS), e-mail marketing system (Vuture), CRM system (InterAction), proposal tool (Content Pilot), and handling other miscellaneous duties such as blog postings, social media management, and database maintenance. The Marketing Technology Coordinator is expected to perform all responsibilities with a commitment to providing superior service to the firm’s attorneys, advisors and staff, and maintaining an atmosphere of teamwork and continuous improvement. Above all, the Marketing Technology Coordinator must fulfill the needs of the firm in a manner which is consistent with the Firm’s Core Values.
ESSENTIAL DUTIES AND RESPONSIBILITIES (Duties are performed throughout every work day, as necessary):
Handle a high volume of email marketing requests by setting up alerts, events, newsletters, and registration forms in Vuture.
On occasion, create custom email marketing templates, snippets and other general HTML customization requests needed by the team.
Handle a high volume of website edits by utilizing a CMS tool to make updates to the firm website, attorney biographies, practice descriptions, blogs, job postings, and other miscellaneous website content.
Process edits to the proposal tool such as attorney biographies, practice descriptions and other miscellaneous content.
Support the marketing and business development team by troubleshooting any technology questions regarding the website, email marketing, proposal tool and database needs.
Complete ongoing data quality tasks to improve the marketing database. Manage and complete incoming data tickets requiring database updates to contacts and companies.
Conduct ongoing database cleanup and maintenance regarding bounced contacts and duplicates. Research contacts and companies via internet to update profile information, business addresses, email and job title.
Monitor collaboration between systems related to marketing technology to ensure reliability of integrated data. Assist with the launch of new software for the team when necessary.
With guidance, document data-related policies and procedures in the form of quick reference guides, online help, knowledge-based documentation and other documentation as assigned.
Work closely with the Marketing Technology Manager to stay abreast of new legal marketing software and research. Attend seminars, webinars and demos regularly.
Complete, with supervision, special projects to improve the data integrity of specific marketing lists and contact types, including imports, data cleansing, searching and exporting.
Accept and perform other duties and responsibilities as assigned.
ESSENTIAL KNOWLEDGE, SKILLS AND COMPETENCIES:
Ability to read, write and speak English
Experience with HTML and Dreamweaver is required
Previous email marketing experience is a must, experience with Vuture is plus
Must have experience with a CMS tool
Familiarity with InterAction Web & Windows Clients or similar CRM/database technologies
Proficiency in Excel, Outlook, Word, and PowerPoint
General knowledge of corporate structures and basic corporate research a plus
Excellent written and verbal communication skills; ability to communicate effectively and tactfully with individuals at all levels within and outside of the firm
Ability to work independently and with colleagues located in different offices
Strong attention to detail and ability to follow instructions with high degree of accuracy
Excellent organizational skills and ability to prioritize work, coupled with the ability to work concurrently on a variety of projects and requests, providing a solutions-oriented approach to ensure user satisfaction
Strong time management skills and sense of urgency to requests, along with the ability to work under pressure and to meet deadlines under sometimes stressful conditions
Strong computer skills including advanced knowledge of Microsoft Word, Excel and PowerPoint are essential; knowledge of InterAction and Vuture preferred
Commitment to maintaining confidentiality of client, firm and personnel information, and adhering to the Firm’s Core Values
Akin Gump Strauss Hauer & Feld LLP’s reputation as an outstanding, service-oriented global law firm begins with our people. Collegiality, Commitment, Excellence, Integrity and Intensity are the core values and guiding principles behind how we approach our work and how we approach working with each other.
The diverse talents and essential contributions of our professional and administrative staf...f and paralegals are one of our strongest assets. We seek to attract, develop and retain the very best professional and administrative talent in the legal services industry by providing a dynamic work culture that promotes respect, diversity, collaboration, service and growth. We also offer comprehensive benefits designed to help our employees balance their work/life responsibilities, as well as continuing professional development opportunities. The long tenure of our employees speaks to the strength and appeal of our culture and values.
We recognize that people desire to be part of something, to make a difference. Our professional and administrative staff not only team with our lawyers to provide stellar service to our clients, but also work side by side with our lawyers to make a difference in our communities by tutoring and mentoring children in local schools; donating clothes, goods and other services to those re-entering the workforce or in need; and participating in fun-runs and other fundraisers for various charitable causes.
If you are interested in learning more about the work we do, our offices and available administrative and professional staff positions, we invite you to explore our website at www.akingump.com